Canon has announced its successor to the SX720 HS, the SX730 HS. Both cameras feature a 40X zoom lens, equivalent to a 35mm 24-960 superzoom. I own the 720. It is a good camera to take to sporting events where DSLRs are not allowed. Image quality is okay, but the fairly small maximum aperture limits the amount of light it can let in, so it is not a good camera to use in low light conditions. The SX730 will be priced at $400 US.